Ymultimedia is a proud member of the Performance Marketing Association (PMA), American Marketing Association (AMA), and Interactive Advertising Bureau (IAB). Through these memberships, Ymultimedia is able to leverage the power of each organization’s reach in the industry. Enabling power through knowledge, our partnerships provide us insight into everything from comprehensive data and research to legislation and regulation.
Performance Marketing Association:
The PMA is the first formal organization representing the burgeoning performance marketing space and offering members a means to learn, share or communicate on a global scale. The collective knowledge of the community is shared and best practices are outlined, thereby providing performance marketers with the tools, information and support they need to grow their businesses.
In addition, the PMA gives performance marketers a unified voice to address issues and challenges facing the industry, such as the “advertising tax” proposed in some states. The PMA investigates these issues, maintains close contact with members, advertisers, legislators and news organizations to inform and educate and provide resource materials. The association also coordinates advocacy efforts, speaking on behalf of the industry – allowing its members to be heard while still focusing on their respective businesses.
With the PMA leading the charge, businesses will continue to grow and succeed, the quality of work will be demonstrated, and further quality participation in the performance marketing field encouraged.
American Marketing Association:
The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers over 30,000 strong and include leading marketing academics, researchers and practitioners from every industry.
AMA offers highly acclaimed seminars, workshops and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. AMA’s website, MarketingPower.com, is the everyday connection to marketing data, articles, case studies, best practices and a robust job bank. The AMA also is the source for the field’s top magazines and journals, including Marketing News. AMA professional and collegiate chapters and special interest groups keep members in touch with the best people and the best practices.
Interactive Advertising Bureau:
Founded in 1996, The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.
At Ymultimedia, our goals are to stay ahead of the industry through our leveraged partnerships. In doing this, we are able to pass through real-time insight, direction, and up-to-date strategies and tactics to our partners and customers. Ymultimedia plans to grow our industry reach by continuing to partner up with the top industry organizations.
